Tuesday, November 27, 2012

Mental Map


A mental map is a map in an individual’s mind, which reflects the knowledge and prejudices of that individual. Such a map reflects the individual's perceptions of, and preferences for, different places and is the result of the way in which an individual acquires, classifies, stores, retrieves, and decodes information about locations. Mental maps may also include images of locations, thus, different locations may be ranked in order of attractiveness. This map is an example of a mental map because is captures the person’s point of view, it obviously is not geographically accurate but is shows how this particular individual perceives their surroundings. 


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